How would you improve Spotify as a podcast app? - My Approach

1. Clarifying questions?
   1. What aspect to improve in podcast app?
   2. How to define success of ‘improve’?
   3. Timeline and vision of podcast feature?
   4. Details and demographics of users and creators
2. Understanding user personas
   1. Currently, Spotify users listen to music and with sharing using paid subscription
      1. Listen to songs
      2. Create playlists
      3. Share playlists
   2. Music providers are company/Spotify
      1. Maintain songs in demand to users
      2. Manage playlist sharing and accessibility
      3. Recommend to appropriate users based on history
   3. If podcast service is started, has to look for creators or influences for content creation
      1. Creators across different languages
      2. People who like to listen podcast instead of music
         1. Their recommendations
         2. Latest pods
         3. Discovery of content
      3. Categorizing users based on usage and category they are active
3. Define and Ideate - based on clarifications given (assumed here)
   1. Increasing user retention
   2. Adding subscriptions to increase revenue
   3. Increasing user active time on app
   4. Target users can be students, working professionals, home makers
      1. Students focus on educational and entertainment content
         1. Quick learning capabilities
         2. Can be experimented with various prototypes are they are adaptable
         3. Subscriptions works but with promotional offers
         4. Referrals program will be hit due to large network
      2. Working professionals focus on upskilling and pods on working domain
         1. Tech savvy people
         2. Subscriptions will work and can be experimented
      3. Home makers focus on fun vlogs, entertainment
         1. They may or not be tech savvy
         2. Need relevant info
         3. Not maybe interested in paid subscriptions
4. Solutions
   1. Based on category of users trails can be performed with intuitive and ease design
   2. Onboard creators with subscriptions payout option to increase DAU on podcasts
   3. Rewarding to users and creators with weekly increasing listen time
   4. Freemium option for long lessons and ad-free experience
   5. Rating creators and review system creators view
   6. Recommendation system for users based on avg time spent and category listened
   7. Gamification and rewarding for both users and creators for avg listening time and following streak for many days incremental.
   8. Sharing pods on social media option to increase reach of the new service
   9. Integrate with desktop applications…browsers etc to let users use podcase service more frequently and involve using Spotify services
5. Metrics to track
   1. New users week on week
   2. Avg listen time
   3. New creators onboarded
   4. Users subscribing to paid creators
   5. Churn rate
   6. Rate of increase income due to new memberships and ads
6. Clarifying questions
   1. What aspect of Spotify podcasts to improve?
   2. What is goal and how to define success for ‘improve’ in this case?
   3. Vision and timeline of this improvement